2020 has come and gone and has left it’s mark on most small businesses in South Africa. But, considering everything that has happened, this might be the perfect time for a great business rebranding!
So, we’ve been doing some researching on the latest logo design trends from designers around the world and here are the TOP 5 Logo Design trends you can get some inspiration from. Enjoy!
It’s no secret that over complicated logos are not very pleasing to the eyes – simplicity and minimal logo design has been popular for quite some time now and logos are getting simpler as the years go on.
As we’ve seen with a lot of big companies making their logos simpler and more minimalistic, expect to see more simpler logo design concepts in 2021.
Logo designers are always looking for ways to push the boundaries with logo design and will continue to do so but wordmark logo have been around forever so it’s not a new style on the rise.
The concept of a wordmark is to use the brand name (text/lettering) but styling it in a unique way to make it more unique to the brand. In other words, there are no icons or images in the logo.
While on the subject of manipulating typography with your own unique type, we have seen a rise in wordmark logos with parts of letters missing.
It’s a unique way of grabbing attention with your logo by simply fading its colour or leaving a few lines unfinished.
New age designers are now adding depth and dimension to logos through the use of 3D gradients and lines. Whether that means taking in the whole rainbow, transitioning between two colors or simply fading to black (or white). This effect creates AMAZING results that will definitely make your logo stand out from the crowd.
In an age when brands want to demonstrate their authenticity (or realness) and down-to-earth approach, handwriting seems like the obvious choice. In fact, it’s one of the most popular organic graphic design trends we are witnessing right now.
These logo design trends don’t exist in isolation, and it’s also very rare that a style is limited to only a single year. I design logos for the brand it is representing and the people who engage with it – not just for the sake of style so I can say I used the latest trend.
If I happen to use a so called “trend” it’s because it’s appropriate! Don’t be tempted to follow logo design trends just for the security of knowing they are popular at the time. Time moves forward so fast things that are popular now don’t always stay popular so design for the brand and its consumers not style or trend!