About 40% of the world’s population, or nearly 3 billion people, are active on social media networks in 2019. Marketing via these networks is naturally critical for any organization selling products or services, either locally, regionally, nationally, or across the globe.
Unlike traditional platforms like television or radio, social media does not offer a one-size-fits-all solution but instead operates depending on the objective. The number of marketing strategies are as plentiful as the number of social media networks themselves — Choosing one requires a deep understanding of your target audience in order to drive value and create the strongest impact with your messaging.
Successful social media marketing is achieved when organizations create clear goals, understand what their audience wants, produce relevant and compelling content, choose the right social media platforms that suit their product or service, enable all their channels to share to social, and commit to making every marketing campaign one that is driven by social.
For businesses, social media presents vast opportunities to promote their product or service. Just as popular social media sites allow users to connect with friends and family in faraway places, they also are powerful ways for marketers to create two-way conversations with potential customers.
Users now expect to interact with brands, which means that marketers have incredible opportunities to create ways to drive demand and expand the reach of what they are selling.
Through social media, marketers can:
It’s easy to just jump right into Facebook, create a profile for your business, upload a cover & profile image and your done… right? Wrong! It take a bit more effort and planning to setup your Business Profile – sorry to disappoint!
Social Media platforms (like Facebook and Instagram) offer different types of profiles – for example, personal profiles, business profiles or groups. Decide which one is the best for your business:
Don’t make assumptions about where your audience spends their time online. Your instinct might tell you that if you’re targeting Gen Z, you should skip Facebook and focus on Instagram and TikTok. But data shows that nearly a quarter of Facebook users are aged 18 to 24.
To make sure you’re using social media for business effectively, you’ll need to conduct some research of your own. This will help you to understand how your specific audience spends their time online.
Choosing your platforms doesn’t have to be an all-or-nothing approach. You can use different social channels to reach different audiences, or to meet different business goals.
Try to post something at least once a week to keep your customers engaged. When you’ve established your audience a bit better, try posting 3 to 4 times a week.
To help you manage your social media post, try creating a calendar planner for yourself. Once you have a calendar in place, you can create your social posts in advance and use scheduling tools to post them automatically at the right time.
Be sure that your social posts offer value. If all you do is pitch and sell (with promotional ads), there’s very little motivation for people to follow you. Remember, social marketing is about building relationships and what better way to build loyal followers than giving back to them in a meaningful way.
Now that you know what social platforms businesses use to attain their goals, you can start planning what social channels to use to set social presence and what content to post to deliver an exceptional customer experience, building relationships with your audience while achieving your marketing goals.