Zoeke Blog

Quick Guide to Social Media Marketing For Businesses

About 40% of the world’s population, or nearly 3 billion people, are active on social media networks in 2019. Marketing via these networks is naturally critical for any organization selling products or services, either locally, regionally, nationally, or across the globe.

Unlike traditional platforms like television or radio, social media does not offer a one-size-fits-all solution but instead operates depending on the objective. The number of marketing strategies are as plentiful as the number of social media networks themselves — Choosing one requires a deep understanding of your target audience in order to drive value and create the strongest impact with your messaging.

Successful social media marketing is achieved when organizations create clear goals, understand what their audience wants, produce relevant and compelling content, choose the right social media platforms that suit their product or service, enable all their channels to share to social, and commit to making every marketing campaign one that is driven by social.

So, what are the benefits of Social Media for your Businesses?

For businesses, social media presents vast opportunities to promote their product or service. Just as popular social media sites allow users to connect with friends and family in faraway places, they also are powerful ways for marketers to create two-way conversations with potential customers.

Users now expect to interact with brands, which means that marketers have incredible opportunities to create ways to drive demand and expand the reach of what they are selling.

Through social media, marketers can:

  • Engage their audience. Engagement is a great way to establish trust with customers and build a relationship that can develop over time.
  • Foster brand loyalty. Engagement leads to loyalty with the brand. Users can get to know the brand more intimately through news updates, informational and entertaining videos.
  • Integrate with other channels. Because social media integrates so well with other channels, it gives marketers the ability to boost campaigns in ways that were not possible in the past.
  • Control the message. When crisis strikes, marketers can serve as their own newsroom by publishing releases that control their side of any story.
  • Create new leads. Marketers can raise awareness and generate traffic among general users, and some of that buzz can develop into tangible leads.

So, where do I start?

It’s easy to just jump right into Facebook, create a profile for your business, upload a cover & profile image and your done… right? Wrong! It take a bit more effort and planning to setup your Business Profile – sorry to disappoint! 

Start with a Plan:

Social Media platforms (like Facebook and Instagram) offer different types of profiles – for example, personal profiles, business profiles or groups. Decide which one is the best for your business:

PRO TIP: Your Personal page should not be used to promote your business in any manner - in fact, it is against Facebook’s policy to use a Personal page for business.

Decide which platforms are right for you:

Don’t make assumptions about where your audience spends their time online. Your instinct might tell you that if you’re targeting Gen Z, you should skip Facebook and focus on Instagram and TikTok. But  data shows that nearly a quarter of Facebook users are aged 18 to 24.

To make sure you’re using social media for business effectively, you’ll need to conduct some research of your own. This will help you to understand how your specific audience spends their time online.

Choosing your platforms doesn’t have to be an all-or-nothing approach. You can use different social channels to reach different audiences, or to meet different business goals.

PRO TIP: be careful not to have too many social media platforms - you want to be able to manage them all on a regular basis and having too many might lead to neglecting one or two of them... and your customers won't be very impressed with you then.

Keep your audience engaged:

Try to post something at least once a week to keep your customers engaged. When you’ve established your audience a bit better, try posting 3 to 4 times a week.

To help you manage your social media post, try creating a calendar planner for yourself. Once you have a calendar in place, you can create your social posts in advance and use scheduling tools to post them automatically at the right time.

PRO TIP: remember to post only relevant, informative posts. You don't want to bombard your audience with political news if you're trying to sell them hair products.

Quality over Quantity:

Be sure that your social posts offer value. If all you do is pitch and sell (with promotional ads), there’s very little motivation for people to follow you. Remember, social marketing is about building relationships and what better way to build loyal followers than giving back to them in a meaningful way.

Conclusion

Now that you know what social platforms businesses use to attain their goals, you can start planning what social channels to use to set social presence and what content to post to deliver an exceptional customer experience, building relationships with your audience while achieving your marketing goals.

Share this

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest
Share on whatsapp
WhatsApp
Share on email
Email
Social Media for Small Businesses

Table of Contents

Recent Posts

share this

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest
Share on whatsapp
WhatsApp
Share on email
Email

Sign up to our newsletter

Never miss a post – get all the top stories from Zoeke.

Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy