FAQ: Hire a Web Designer OR do it yourself?

Building a website (whether it be for your company or personal blog) is an exhausting job… hours of work needs to be done in research, setup, designing and implementation.

It’s natural to assume that the only way to end up with a GREAT website is to hire a professional web designer, right? In most cases, yes, this is definitely the right thing to do – but is there an easier way?

To help you figure out what’s best for you and your business, we’ve conducted our own research, and give you a list of Do’s and Dont’s when it comes to Website Design.

Should I hire a Website Designer?

Why you should hire a web designer:

Ever tried to navigate your way around the backend of a website? Do you know how to code (HTML, CSS or PHP), align, do section breaks and resize elements? Can you make a website mobile responsive? If this sounds very foreign to you, it’s obvious you should not attempt designing your own website. These are only a few areas of design experienced web designers are skilled and knowledgeable in.

Here are a few very good reasons why you should hire a professional to build your website for you:

In today’s currency, time is money and you don’t want to waste it. Whether you’re a solopreneur or a team, you’re trying to run your business to make money – this means managing staff, finances, sales and all the tedious tasks that consume your day. It also leaves little to no time to properly learn how to design a website. 

But any website, whether done by a professional or an amateur will require more than just basic design skills. You’ll end up directing your customers to a poorly designed website, on an unstable server and you’re likely to lose them to your competitors.

Professionalism sells your company! Have you ever landed on a website that looks unprofessional and outdated and had doubts about the capabilities of the company?

Designers have an eye for detail and know how to make a website aesthetically appealing through balance. They know how to get the right text to image ratio, where and how to use the correct colour schemes and the right fonts that contributes to the overall look of a website.

When a potential customer lands on your website, you want to make sure it ticks all the design boxes. First and foremost, you want it to be mobile responsive. When people find it difficult to navigate their way around a site on mobile devices, they’re more likely to leave the site.

Security is key. Every website needs to have an SSL certificate to make it safe and secure to browse. Having a “this site is not secure” notification pop up will immediately direct your website visitors away from your site.

Professional website designers also know how to submit your website to Google for crawling or how to create your companies Google My Business Page so customers can find you better.

Designing a website is merely one part of getting a website online: Firstly, you’ll need a domain to be registered and you’ll require monthly hosting. You’ll stumble across many companies offering domains and hosting to you, but it’s important that you partner with the right service provider.

More often than not, these services are offered at a cheap rate and clients find themselves in a loophole of struggles – little to no technical support, communication issues, systems crashing and so much more. Getting professional support will ease the burden.

PRO TIP: Learn the difference between a Website Designer & a Website Developer.
A Designer is responsible for the aesthetics of a website (the front end), where as a Developer is responsible for the functionality of a site.

Why you shouldn't hire a web designer:

With the advancement of technology, online website builders have become easier to use, more cost effective and offer various pre-build assets.

Here is a list of the top 3 online website building platforms available online:

Squarespace

Pricing: Free with Trial, thereafter $16 - $54 per month
Addons: Themes / Templates
eCommerce compatible

Wix Web Builder

Pricing: $8.50 - $35.00 per month
Addons: Themes and Apps
eCommerce compatible

Weebly

Pricing: $0 - $29.00 per month
Addons: Themes and Apps
eCommerce compatible

PRO TIP: the majority of the above websites that offer FREE packages, offer them with shared hosting. In other words, you will not be able to have a unique address or URL. For example, if your company name is Sam's Rentals, your URL will be www.wix.com/samsrentals

Comparing Your Options

So, lets say you need a standard website, with 5 Web pages over a period of 1 year, this is what the costs would be:

Pay a Website Designer

Total Cost for 12 Months
= R3 140

Do It Yourself

Total Cost for 12 Months
= R3 600

Conclusion

Choosing between a DIY and custom site comes down to what you’re looking for, how much time you can devote, your skill level, your budget, the functionalities you need, and how customized you want to get with your branding and website.

If you fall somewhere in between DIY and hiring a pro, a hybrid option that has a bit of both DIY and expert assistance could be one way to go.

If you are a small business owner in search of a professional web designer to help you get your business online, we’re here to help you! Give us a shout, pop us a mail or send us your details and we’ll get our team to contact you.

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